Papergraphics, innovator in digitally printable wallcoverings for the commercial and residential interiors market, has appointed Wildwood to lead a new comms campaign that will promote its ground-breaking technology, applications expertise and the unrivalled fire safety performance of its range.
With more than 35 years of experience at the forefront of large format print supply, Papergraphics is renowned for its unrivalled technical knowledge, support and customer service. In recent years, the company has led the sector in the development and supply of fire-resistant, digitally printable wallcoverings, ideal for hospitality, retail, healthcare, education and office environments, as well as for high-end homes.
Wildwood’s media and events-driven campaign will reach out to interior designers, architects, fit-out contractors and end-users, in addition to Papergraphics’ core reseller market. It will highlight the range and variety of high-quality wallcoverings that are available on the market and the significance of fire ratings in the specification of these products. Not only do these wallcoverings have to stand up to the particular rigours of commercial or public space usage, but they also need to comply with Building Regulations and other standards, especially in terms of fire safety.
“Papergraphics is an innovator with a powerful and persuasive message to share in the digitally produced wallcoverings space,” says Ruth Jones, Account Director, Wildwood PR. “Their technology frees the designers’ imagination, allowing them to tailor their creativity in new and exciting ways. With our many years’ experience with the design and specification market, and, specifically, in educating the sector concerning fire safety issues, we believe it’s an excellent fit for both parties.”