As we continue to celebrate our 25 years in business, we have taken the opportunity to formalise our Digital Marketing Services into a more structured division within the company. As a results-driven B2B PR agency, working across the EMEA region as well as in the US, much of our comms work encompasses digital platforms in addition to print and face-to-face ‘live’ channels. We are adept at matching and connecting the right channels to the audience, and developing content and messaging with Digital Marketing Services an integral part of that process.
The Wildwood team has recently worked with media intelligence and social monitoring company Meltwater to develop a webinar on competitor benchmarking and its importance.
We were delighted to be asked to present a webinar by the Meltwater team as it gave us the opportunity to explain the benefits of monitoring and analysing competitor data. Within the webinar we provided a brief introduction into competitive intelligence, outlined why it is important and more importantly how it can be done.