Taking an intelligent approach to competitor benchmarking

The Wildwood team has recently worked with media intelligence and social monitoring company Meltwater to develop a webinar on competitor benchmarking and its importance.

We were delighted to be asked to present a webinar by the Meltwater team as it gave us the opportunity to explain the benefits of monitoring and analysing competitor data. Within the webinar we provided a brief introduction into competitive intelligence, outlined why it is important and more importantly how it can be done.

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