Roca is an expert in the design, production and marketing of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. The company dates from 1917, when the Roca family started building its first production plant in Gavà (Barcelona). With over 100 years experience, Roca employs over 22.600 workers and has 78 production plants, with presence in more than 170 markets in the five continents.
The value of PR
Wildwood’s PR campaign supports and promotes the brand’s core values of design, innovation, sustainability and well-being for the modern bathroom environment. We are focussed on bringing the brand, its collections and their benefits to the wider attention of architects, designers and specifiers as well as housebuilders, retailers, installers and consumers.
Wildwood is also working closely with the Roca London Gallery to build the brand’s reputation and profile, promote the Gallery’s activities and highlight Roca’s support for the We Are Water foundation.
Over the last year, we have collaborated with the brands at a number of events as well as taken journalists out to Barcelona to see the Roca factory and Art Basel in Switzerland to see the stunning Laufen exhibition. The success of our work with Roca UK comes down to our commitment in becoming fully immersed in the company’s values.