Going hard for equality

By John Houston

If you were to ask the woman or man in the street who is the greatest British cyclist of all time, you are likely to get one of three answers: Bradley Wiggins; Tour de France (TdF) winner and Gold Medal Olympian, Chris Froome, four times TdF winner (and planning on a shot at a fifth title), or Mark Cavendish multiple TdF stage winner, and arguably the best sprinter ever to have ridden a bike. All good, worthy shouts.

There aren’t many today, if any, who would say what I would consider to be the right answer – Beryl Burton.

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Panel surfing

Putting together a panel discussion can be time consuming and stressful. It’s important to get the right opportunity, a good idea that will appeal to an audience, and, or course the right people to sit on the panel. All these elements have to come together for success.

And when it works, it’s hugely satisfying. Our experience on industry outreach with our client AVIXA is a case in point.

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