Online Events – How to Avoid a Virtual Calamity

We’ve all had to adapt quickly to virtual working, learning and socialising this year. Honing our collective online dexterity so that we can effortlessly jump into seminars, performances, conferences and even exhibitions – all from the comfort of our homes. While face-to-face interaction and live events will never go away, virtual events offer a great alternative for connecting with industry peers and customers. In the future, hybrid event programmes (a mix of virtual and live audiences) will be commonplace – there’s no better time to learn the ropes!

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A Press Conference with a Twist

In recent months we have seen the cancellation of many exhibitions and events, an unfortunate but understandable consequence of COVID-19. However, this has not stopped us from planning and executing conferences and get-togethers. We are now taking our plans digital. So, how do you attract people to attend your digital events? For our latest press launch we went with cocktails…… well, not just cocktails, the strong message and newsworthy content we had to share was vital but cocktail hour didn’t hurt either.

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We Support Design Havens for Heroes

Design Havens for Heroes is a charity initiative launched by interior designer, Francesca Rowan-Plowden to bring together an inspiring community of talent from the interior design field. The aim is to create room makeover “havens” for accredited NHS key workers who have been working on the front line during the COVID-19 crisis, and who will, undoubtedly, need the benefit of rest and calm in their own homes, after dealing with the emotional and physical demands of tackling the pandemic.

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Double CIPR Shortlist Success for Wildwood

We’re delighted to be shortlisted in TWO categories at the CIPR PRide Awards this year. Vying for success in the South of England & Channel Islands region is rising star, Melissa Baker, a finalist in the Outstanding Young Communicator category whilst our new ‘Integrated Home’ podcast series has been shortlisted in the Best Use of Content category.

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Digital Marketing Goes from Strength to Strength

As we continue to celebrate our 25 years in business, we have taken the opportunity to formalise our Digital Marketing Services into a more structured division within the company.  As a results-driven B2B PR agency, working across the EMEA region as well as in the US, much of our comms work encompasses digital platforms in addition to print and face-to-face ‘live’ channels. We are adept at matching and connecting the right channels to the audience, and developing content and messaging with Digital Marketing Services an integral part of that process.

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Taking an intelligent approach to competitor benchmarking

The Wildwood team has recently worked with media intelligence and social monitoring company Meltwater to develop a webinar on competitor benchmarking and its importance.

We were delighted to be asked to present a webinar by the Meltwater team as it gave us the opportunity to explain the benefits of monitoring and analysing competitor data. Within the webinar we provided a brief introduction into competitive intelligence, outlined why it is important and more importantly how it can be done.

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