The Importance of the Human Factor in the Age of AI

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  • Insights
  • Tech

Speed is undoubtedly a massive advantage of current generative AI (GenAI) tools, but there’s far more to promoting your brand than swiftly generated copy and an AI-powered scheduling solution. When it comes to communications done well, in our opinion there’s no substitute for the advantages offered by professional agencies. Particularly in more specialist industries where relationships are vital to get ahead, the benefits of engaging seasoned PR practitioners far surpass DIY AI approaches. …

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Election Fever: How UK Housing Policy Could Shift

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With the UK General Election mere days away, the country’s political parties have been busy pushing their manifestos to both the general public and businesses alike.

It’s no surprise that housing in particular has taken centre stage, given the turbulence in the residential market; from increasing mortgage and rental rates, to a shortage of housing stock and an ever-increasing focus on sustainability. The UK’s building industry in particular awaits with some trepidation as to what political commitments will come to pass. The sector, like many others, hasn’t been impervious to rising costs, labour shortages and demand which is difficult to forecast. …

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Flying the Flag for British Housebuilding

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This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.

Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble. …

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That’s a Wrap on Decorex!

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This year Wildwood was thrilled to work on the PR campaign for high-end interior design exhibition Decorex. The event is a real highlight of the luxury design calendar and this year it did not disappoint. Over 12,000 visitors walked the busy show floor to view the expertly curated collection of over 200 exciting interior brands. Master craftspeople showcased their new collections, beautiful products and allowed visitors to get hands-on with their designs. We had a phenomenal four days showcasing the highlights of Decorex to the media and we loved exploring all the features of this year’s show – from diningscapes to design talks. …

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Celebrating With The Design Community

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This year the Wildwood team helped the British Institute of Interior Design (BIID) to launch a brand new and unique UK interior design awards programme. Celebrating the very best of British design across the UK, the awards showcase the best interior design projects completed across the UK. On October 5th 2022, following a busy year of planning and promotion, the very first BIID Interior Design Awards took place at the historic Drapers’ Hall in London, where the magnificent interiors created a spectacular backdrop to celebrate and reward the winners. …

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Football’s Home with Euronics

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Last Sunday, I was lucky enough to attend a piece of history – the lionesses at Wembley Stadium, playing in the UEFA Women’s Euro Final against Germany. England has never won a cup in this tournament before, yet alone bring home a major trophy since 1966. Was it looking likely? YES! The Women’s England team had played remarkably throughout the tournament winning all of their matches and only conceding one goal. The drive to win, to bring it home for their country was strong.   …

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Online Events – How to Avoid a Virtual Calamity

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We’ve all had to adapt quickly to virtual working, learning and socialising this year. Honing our collective online dexterity so that we can effortlessly jump into seminars, performances, conferences and even exhibitions – all from the comfort of our homes. While face-to-face interaction and live events will never go away, virtual events offer a great alternative for connecting with industry peers and customers. In the future, hybrid event programmes (a mix of virtual and live audiences) will be commonplace – there’s no better time to learn the ropes! …

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We’re Part of the Together for Cinema Team

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Two members of the company have joined Together for Cinema, a charity scheme that sees the AV industry come together to design and install home cinemas in hospices across the UK. 

Together for Cinema was founded in 2009 by Ian Morrish, and has so far, completed 25 projects. Wanting to continue this progress, Ian has expanded the team to include Jeff Hayward and Shereen Russell from Wildwood, alongside Wendy Griffiths from trade body, CEDIA and Melanie Malcolm from Leeds-based integration firm, Bespoke Home Cinemas. …

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Diversity in Design

Encouraging Diversity in the Design Sector

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In the wake of the tragic death of George Floyd in the US in May, protestors took to the streets across the world to march against racial inequality.

The global anti-racism movement has sparked much-needed conversations about diversity and inclusion in the UK and the lack of opportunities given to Black, Asian and Minority Ethnic people in every aspect of their lives, including their careers. We have been listening and learning as the design community have engaged in these conversations about racial diversity and there has been a long overdue realisation that things need to change. …

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A Press Conference with a Twist

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In recent months we have seen the cancellation of many exhibitions and events, an unfortunate but understandable consequence of COVID-19. However, this has not stopped us from planning and executing conferences and get-togethers. We are now taking our plans digital. So, how do you attract people to attend your digital events? For our latest press launch we went with cocktails…… well, not just cocktails, the strong message and newsworthy content we had to share was vital but cocktail hour didn’t hurt either. …

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