AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership.

Raising AVIXA’s profile

Wildwood PR began working with AVIXA in 2016, and it has been heavily involved in its outreach efforts in Europe.

Wildwood is tasked with raising the profile of the association and building awareness for its training programmes, business intelligence and networking events within the industry through a focused media relations, content marketing and event support campaign. The agency also works with its partner agency in Germany, Public Touch, to provide equivalent PR and marketing services support in DACH countries. Wildwood has also assisted AVIXA in reaching out to events and audiences across a range of vertical markets (including education and retail) – in order to highlight the power of audiovisual experiences.