Integrated Systems Europe (known as ISE) is the largest AV and systems integration show in the world. This annual four-day event takes place in the buzzing city of Barcelona, at the Fira Gran Via.
The event has grown since the first show in 2004 and in 2020, it attracted over 116,000 visits with over 1300 exhibitors. In 2021, Wildwood helped ISE to pivot its offering to the digital realm as the pandemic prevented large events from taking place.
Fast-forward to 2022 and Wildwood supported ISE with its first edition in Barcelona, following a move from Amsterdam where it had been hosted since 2004. As part of the launch activity Wildwood hosted an in-person press conference in Barcelona for tier-one Spanish media, as well as a digital press conference for international media which took place on the same day.
Wildwood supports ISE with a multi-faceted international campaign to encourage audiences from different industry sectors to engage with ISE, including IT, Retail, Hospitality, FM, Education, Live Events, Sports Stadia. From managing in excess of 80 media partnerships, to identifying editorial opportunities, setting up interviews for Keynote speakers or creating compelling social media campaigns – our work with ISE runs across a wide spectrum of PR, marketing and digital activities. As well as ISE being a long-term client, Wildwood is also the official sponsor of the ISE press office hosting 200+ members of the media every day during the 4-day show. The Wildwood team has built strong relationships with the 600+ international media that attend the show, providing a professional support service for media during the event and following up afterwards.