Panasonic is one of the leaders in the air conditioning sector – however the brand is better known for its range of household electricals such as cameras and home appliances. Our brief was to introduce the brand to a whole new sector and grow market share.
A household name in Heating & Cooling
We have taken on a very active role for Panasonic, focusing on PR, marketing and act as a communications consultant. The role includes an on-going strategic PR programme of regular news stories, case studies and feature articles to raise awareness of Panasonic in the heating and cooling sectors.
We develop and manage the advertising schedule, focusing on the core audience of heating and cooling installers, distributors and specifiers, at the same time as running separate end user campaigns targeting consumer glossy’s and local publications. We also work closely with the Panasonic team to develop new marketing material, monthly newsletter, training brochures and promotional posters for events and exhibitions.
In 2011, we launched the Panasonic PRO Academy, a brand new training facility. As well as creating the literature to display in the room, we published the training courses to the target audience. Three years down the line and the training is still well attended.